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AT&T U-Verse Adds Multi-Screen VoD

Light Reading
LR Cable News Wire Feed
Light Reading
1/4/2013
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DALLAS, Jan. 7, 2013 — AT&T* is offering U-verse® TV customers a new way to watch movies across screens with AT&T U-verse Screen Pack. Available for $5 a month, U-verse TV Screen Pack customers get unlimited, instant playback of an extensive library of movies on U-verse TV, Uverse.com and on the U-verse app for tablets and smartphones – all without having to rent DVDs. At launch, the AT&T U-verse Screen Pack will include movies from major studios, with more titles added on an ongoing basis. AT&T is offering customers a free preview of Screen Pack today through Sunday, Jan. 13. To access the free preview, customers can select “On Demand” on their U-verse remote and scroll to Screen Pack, or they can search “Screen Pack” on Uverse.com and on the U-verse app. “We know customers have more options than ever before to watch their favorite movies, and U-verse Screen Pack gives them a convenient and valuable way to access a large variety of movie titles, whether it’s on the device in their hand or on their big screen TV,” said Jeff Weber, President of Content and Advertising Sales, AT&T Home Solutions. “Our customers have told us they want subscription on demand services and we’re delivering. Screen Pack, along with our On Demand library, gives customers a flexible and more compelling movie experience, where and when they want it.” AT&T Inc.

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