DALLAS, Jan. 7, 2013 — AT&T* is offering U-verse® TV customers a new way to watch movies across screens with AT&T U-verse Screen Pack. Available for $5 a month, U-verse TV Screen Pack customers get unlimited, instant playback of an extensive library of movies on U-verse TV, Uverse.com and on the U-verse app for tablets and smartphones – all without having to rent DVDs.
At launch, the AT&T U-verse Screen Pack will include movies from major studios, with more titles added on an ongoing basis. AT&T is offering customers a free preview of Screen Pack today through Sunday, Jan. 13. To access the free preview, customers can select “On Demand” on their U-verse remote and scroll to Screen Pack, or they can search “Screen Pack” on Uverse.com and on the U-verse app.
“We know customers have more options than ever before to watch their favorite movies, and
U-verse Screen Pack gives them a convenient and valuable way to access a large variety of movie titles, whether it’s on the device in their hand or on their big screen TV,” said Jeff Weber, President of Content and Advertising Sales, AT&T Home Solutions. “Our customers have told us they want subscription on demand services and we’re delivering. Screen Pack, along with our On Demand library, gives customers a flexible and more compelling movie experience, where and when they want it.”
AT&T Inc.
A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.
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