& cplSiteName &
SlideshowMobile World Cuteness
Elizabeth Miller Coyne

Walking quickly through Mobile World Congress you are overwhelmed with hard edges, straight lines and and endless line of boxy booths kitted out with faux white leather couches, sand-colored, multi-purpose wooden cubes, or giant LED video screens flashing corporate logos and geometric shapes.

From afar, the show has an impersonal air. You can almost hear the words, "business, business, business," replacing the never-ending buzz that fills Halls 1 through 8 and beyond.

But if you take a minute to stop and look, you'll notice small (and sometimes odd) human touches here and there -- a stuffed bear wearing a shirt, a fairy shooting an arrow, a tiny smiley face emoticon pillow sitting in a car amidst a display of mobile phones, a fancy ribbon wrapped around an odd dinosaur-shaped IoT camera device, a little stuffed cat wearing a blue jacket. It seems we humans can't resist adding softness to the starkness and personifying the impersonal.

While your takeaways from Mobile World Congress were probably about how close we are to 5G, my main takeaway was that when the machines do rise up, I suspect they will have the sad, lonely blinking eyes of the dog you left at home. And I'm happy to offer digital proof for anyone who missed it!.


Mushroom Madness
You aren't hallucinating -- those were indeed smiling stuffed mushrooms tucked away in the depths of NTT Docomo's booth because nothing goes together better than cute mushrooms and mobile phones.
You aren't hallucinating -- those were indeed smiling stuffed mushrooms tucked away in the depths of NTT Docomo's booth because nothing goes together better than cute mushrooms and mobile phones.

— Elizabeth Miller Coyne, Managing Editor, Light Reading

(5)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
User Rank: Light Beer
3/23/2017 | 11:11:37 AM
Good thing robots don't have human emotions .... right im agree ! Must be different
Joe Stanganelli
Joe Stanganelli,
User Rank: Light Sabre
3/16/2017 | 7:16:42 PM
Pet Bot
Good thing robots don't have human emotions!
Alison_ Diana
Alison_ Diana,
User Rank: Light Sabre
3/10/2017 | 2:33:45 PM
It's a Wrap
Well, now we know what Ray wants for Christmas.
User Rank: Lightning
3/9/2017 | 12:56:37 PM
Re: Oh so cute
Sealia is a connected seal -- she wears a little IoT on her back to show how Scottish Seals are being monitored and tracked via remote devices. 
Kelsey Ziser
Kelsey Ziser,
User Rank: Blogger
3/9/2017 | 12:44:38 PM
Oh so cute
The last robot is a bit creepy...the alien eyes are too much. Toy Bot was definitely cute. What does Sealia the connected seal do?
Featured Video
From The Founder
Light Reading is spending much of this year digging into the details of how automation technology will impact the comms market, but let's take a moment to also look at how automation is set to overturn the current world order by the middle of the century.
Flash Poll
Upcoming Live Events
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 2, 2017, 8 Northumberland Avenue – London
November 10, 2017, The Westin Times Square, New York, NY
November 16, 2017, ExCel Centre, London
November 30, 2017, The Westin Times Square
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Muni Policies Stymie Edge Computing
Carol Wilson, Editor-at-large, 10/17/2017
'Brutal' Automation & the Looming Workforce Cull
Iain Morris, News Editor, 10/18/2017
Worried About Bandwidth for 4K? Here Comes 8K!
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 10/17/2017
What Does Automation Mean to You?
Ray Le Maistre, International Group Editor, 10/17/2017
Animals with Phones
Selfie Game Strong Click Here
Latest Comment
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed
Partner Perspectives - content from our sponsors
The Mobile Broadband Road Ahead
By Kevin Taylor, for Huawei
All Partner Perspectives