& cplSiteName &

Apple Launches Biggest Changes Since iPhone

Mitch Wagner
6/2/2014
50%
50%

Apple announced strategic changes for the company on Monday that could prove to be the biggest deal since Steve Jobs launched the iPhone in 2007.

CEO Tim Cook and other senior executives delivered the annual keynote at Apple's Worldwide Developers Conference Monday. Apple is diving into the Internet of things, making another attempt to jump-start its cloud strategy, and is tightening integration between Macs, iPads, and iPhones.

The keynote, coming on the heels of Apple's $3 billion Beats acquisition, lacked the kind of flashy hardware announcement that signals a strategic milestone. We didn't see the anticipated smartwatch, or even new iPhones. But the new direction is nonetheless a big deal, for carriers and consumers, as well as Apple partners and competitors. (See Apple Confirms Beats Buy for $3B.)

HomeKit and HealthKit are the biggest of the big deals. They're Apple's foray into the Internet of Things, specifically home automation and smart health and fitness devices.

Apple isn't selling home automation and health devices -- at least not yet. But it's certifying other people's devices to work with Apple technology. That means your house becomes a big iPhone peripheral, like a Bluetooth headset or car kit. Same for your fitness wristband. Tell Siri you're going to bed and it automatically dims the house lights, lock the doors, close the garage doors, and sets the thermostat, Apple says.

Apple wants to be the hub for your smart home and medical and fitness devices, the way it's already the hub for home entertainment.

What this means for carriers: The Internet of Things will place new requirements on carriers for latency, reliability, and bandwidth. It's a new category of applications, the way the Internet was in the 90s and video in this decade.

The second major announcement is its CloudKit and rebooted iCloud.

Apple has been to cloud what Sylvester Stallone is to movies. Stallone made one of the greatest movies of all time (Rocky), and a whole lot of movies that range from okay to awful (Stop! Or My Mom Will Shoot).

Similarly, Apple has failed most of the time when it tried to launch cloud services. MobileMe was unreliable, and iCloud only works within the Apple universe.

But oh! iTunes! It completely destroyed and rebuilt the music business.

Now, Apple is taking another run at the cloud, revising iCloud as a Dropbox competitor that can store documents and files.

Also unveiled this week: CloudKit, development tools and services to allow third-party developers to build apps using iCloud.

As with HomeKit, the new cloud apps, if successful, would increase demand for carrier services. They also potentially compete with carriers, to the extent that those carriers are getting into the cloud business themselves. However, the Apple services are infrastructure and platform services, while carriers focus more on integrating the entire enterprise's apps online. (See AT&T's Cloud Future Takes Shape, A Peek Inside CenturyLink's Cloud Expansion, and Verizon Brings Thunder to the Cloud.)

Next page: Beefing up iOS

(10)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
6/4/2014 | 5:36:29 PM
iCloud still not impressive..?
Apple mimicking Dropbox and expanding to support PCs.. isn't exactly an "insanely great" development. Apple's cloud services are proprietary and walled off from other services, and that's exactly the opposite of what cloud services should do. 

Google and Amazon definitely have a huge headstart in the cloud over Apple... Not sure if the massive number of iOS consumers will win over developers to use Apple?
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
6/4/2014 | 5:36:16 PM
Re: Thing 1
My chromecast seems to be mostly a Youtube channel for my TV... But I think it just started to support Simple.TV... so maybe I'll use it more for that once I figure out how to get better OTA TV reception.
RitchBlasi
50%
50%
RitchBlasi,
User Rank: Light Sabre
6/4/2014 | 12:03:28 PM
Healthcare IoT
With so many possibilities for mobile healthcare, acccording to everyone who is over-hyping it, maybe Apple's entry into the space will actually get things rolling.  IoT is currently about M2M, and fitness and wellness apps and devices seem to be driving much of that.  While F&W is nice, actually supporting true healthcare - whever physicians can trust the data they receive on patients to be accurate - is the right area.  The pundits of mHealth have been espousing huge revv-gen opps over the next few years.  This might have caught the eye of the Apple guys.
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
6/3/2014 | 5:56:56 PM
Thing 1
My current "thing" is a Chromecast.

Prior to it, I had a full gaming/media center PC running Windows hooked up to my TV set.   Because it had a large CPU and graphics card, it could heat my whole apartment in winter.   I had always wanted to streamline it, but thought I wanted something more than a set top box.   What I found with Chromecast is that I really wanted something less for just running Netflix!

With Chromecast, I can run it with my Windows PC, my Chromebook, my Android tablet and my Android phone.   That is how I want it -- the ability of the remote being software that is compatible with almost anything.


The downside is that I am beholden to Google for those apps that I can run.  Luckily they have been consistently adding Chromecast support to nearly everything I want...Netflix, Rhapsody, Pandora.     They do not have native support for Amazon Prime, and I was disappointed that I could stream the NBA finals for free using TNT-Overtime but there was no Cast button.

In theory, I can stream everything that I can view on my Windows PC using Tabcasting, where the data goes to my PC first, and then is back channelled over my LAN to Chromecast.  The reality is -- it's terrible, slow and jerky video.   Maybe I need better wifi...

End result is -- Things 1, 2, 3, ... should be controllable in a general way by many devices and it should be connectable to many sources.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
6/3/2014 | 4:18:59 PM
Re: It's an "inter" net
Also, for the Internet of Things to work, devices from multiple vendors need to be able to communicate with and manage each other. Otherwise you have the "basket of remotes problem" magnified astronomically. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
6/3/2014 | 4:17:17 PM
Re: iCloud
Strange to see no whiz-bang hardware? Maybe so. OTOH, this is a developer conference, so it's reasonable to expect the focus on software, particularly developer tools. 
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
6/3/2014 | 1:51:37 PM
Re: iCloud
It did seem strange to not see some new whiz bang hardware this time. But cloud ideas are the hot items now, so naturally Apple will have to address it and see how it can earn some extra buck with it in some new manner. But, who knows, the "lull" might just be before the storm when Apple comes out again with a really news worthy product or service.
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
6/3/2014 | 1:58:04 AM
It's an "inter" net
The issue with the Internet of Things for a proprietary vendor is that it's still an "internet".

So each thing becomes something you message with -- updates from your fridge sent to the ToDo list...and so on.

For manufacturers that used to have control over both the OS and the CPU, that's a hard row to hoe.

Device manufacturers are going to want to excel in the area of making Things that communicate, but also use the best, or the cheapest chips and software.   Much like the case of smartphones and Android, where an entire computing market was snatched from the previous leader, Microsoft.

Now we're dealing with hardware that doesn't necessarily have its own UI...it's just spewing bits over tcp/ip and expecting control statements.

How or why would any OS manufacturer be able control that seems a difficult question to ask.
DOShea
50%
50%
DOShea,
User Rank: Blogger
6/2/2014 | 9:37:28 PM
iCloud
New capabilities and pricing changes, too -- seems like Apple is finally taking cloud seriously, rather than charging a premium for limited options.

 
From The Founder
NFV's promises of automation and virtualization are intriguing, but what really excites service providers is the massive amount of money they could save.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Documentaries
Phone Review: Moto Z2 Play

8|22|17   |   1:54   |   (0) comments


Light Reading Mobile Editor Dan Jones reviews the Moto Z2 Play, which he calls 'a nice modern Android phone with good battery life and one of the nicest cameras' he's seen. The Moto Z2 Play is a Gigabit LTE-ready phone, but we were not able to test speeds that fast in the US.
LRTV Documentaries
Three Gets Smart(y), BT Invokes Twitter – The Recap

8|21|17   |     |   (0) comments


From Telecoms.com, a recap of the week's telecoms talking points. It's been a week of gimmicks as Three tests out a pay-as-you-go sub-brand called Smarty; Comcast
Women in Comms Introduction Videos
VMWare VP Brings Women Up With Her

8|16|17   |   6:49   |   (1) comment


It's an art and a science to make mentorship, inclusive leadership, diversity and promotion of high-potential women work, says Honore' LaBourdette, vice president of Global Market Development at VMWare.
LRTV Documentaries
5G Spectrum Wars – The Recap

8|15|17   |   2:22   |   (0) comments


Service provider 3 has filed a lawsuit against Ofcom over 5G spectrum auction in the UK.
LRTV Custom TV
Say What? Facebook Unleashes AI Anarchy – The Recap

8|7|17   |     |   (0) comments


A recap of the week's talking points on Light Reading's sister site, telecoms.com. Facebook AI programmers had a bit of a brain-fade as they allowed one of its AI applications to invent its ...
Women in Comms Introduction Videos
Fujitsu's Women Band Together to Help Girls Do STEM

8|2|17   |   9:35   |   (1) comment


Supporting women both inside and outside of Fujitsu is a top priority of the telecom vendor. Yanbing Li, Fujitsu Network Communication's director of System Software Development & Delivery, shares why it's important, but why there's still a long road ahead.
LRTV Custom TV
If You're Not First, You're Last – The Recap

7|31|17   |   08:18   |   (1) comment


In case you missed it, Amazon's 1% stock increase helped Jeff Bezos dethrone Bill Gates as the richest man in the world. Also, Taiwanese electronics manufacturer
Women in Comms Introduction Videos
AT&T's Tech President Preps Workforce for the Future

7|26|17   |   5:47   |   (10) comments


AT&T is focused on the software-defined network of the future and is reskilling its workforce to get ready too, according to AT&T's President of Technology Development Melissa Arnoldi.
Women in Comms Introduction Videos
Cisco: Mentoring Critical to Attract & Retain Women

7|19|17   |   6:40   |   (1) comment


Liz Centoni, senior vice president and general manager of Cisco's Computing System Product Group, shares why mentoring in all its forms is important for women and what Cisco is doing that's made a difference for women in tech.
LRTV Custom TV
Gigabit LTE With Snapdragon 835

7|12|17   |     |   (1) comment


At an event in Wembley stadium, EE used its live network to demonstrate gigabit LTE using a Sony Xperia XZ Premium smartphone with a Qualcomm Snapdragon 835 chip.
LRTV Custom TV
Implementing Machine Intelligence With Guavus

7|12|17   |     |   (0) comments


Guavus unites big data and machine intelligence, enabling many of the the largest service providers in the world to save money and drive measureable revenue. Learn how applying Machine Intelligence substantially reduces operational costs and in many cases can eliminate subscriber impact, meaning a better subscriber experience and higher NPS.
LRTV Custom TV
Unlocking Customer Experience Insights With Machine Intelligence

7|12|17   |     |   (0) comments


When used to analyze operational data and to drive operational decisions, machine intelligence reduces the number of tasks which require human intervention. Guavus invested in Machine Intelligence early. Learn about the difference between Machine Learning and Machine Intelligence.
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Why AT&T May Dump Home Security Biz
Mari Silbey, Senior Editor, Cable/Video, 8/21/2017
Verizon & Friends Bust Through Gigabit LTE in the Lab
Dan Jones, Mobile Editor, 8/21/2017
Disney, iflix Team Up to Take Down Netflix
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 8/22/2017
WiCipedia: Dolly Babes, Manifesto Backlash & 'Brotastic' Failures
Eryn Leavens, Special Features & Copy Editor, 8/18/2017
T-Mobile Turns On First 600MHz 4G Sites
Dan Jones, Mobile Editor, 8/16/2017
Like Us on Facebook
Twitter Feed
Animals with Phones
Talk About a Custom-Made Workstation! Click Here
Proper ergonomics indeed.
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.