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AppGratis Raises $13.5M

Light Reading
LR Mobile News Feed
Light Reading
1/18/2013
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PARIS -- AppGratis today announced a $13.5M financing round from Iris Capital, managing the joint Orange/Publicis venture capital initiative, and other financial players. AppGratis makes it easier for consumers to discover quality apps in a crowded App Store, and has seen early success by working closely with mobile app developers to offer an undiscovered paid app for free for 24 hours. The company currently averages over $1M in monthly revenue and will use the funding to further establish their stronghold as the worldwide leader in app discovery. A true global brand with 7 million users in over 30 countries and employees from twelve nations, AppGratis will be investing in top talent, expanding research and development efforts, and refining their technology as they continue to expand internationally. AppGratis offers a unique and validated approach to app discovery, regularly sending featured apps to the top five and beyond in the App Store as a consequence of increased general interest. AppGratis originally began as an email newsletter that founder Simon Dawlat shared among friends and has since expanded into an app discovery service available around the world. AppGratis has maintained its personalized tone and thanks to feedback buttons and advanced algorithms, recommendations improve overtime to accommodate a consumer’s personal preferences. AppGratis

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