Light Reading

App Development for Dummies (and Journalists)

Sarah Thomas
4/16/2013
50%
50%

Dutch startup AppMachine wants to turn anyone into a mobile application developer, whether they know a single line of code or not.

The company has already helped 19,000 build and design apps online, and now it's opening up its platform to everyone in an open public beta. That means that your mom, a blogger, the local coffee shop, or even global DJ Armin van Buuren can build a custom app to submit for publication in the Apple and Google Play app stores.

The startup says it learned from user feedback and questions in its closed beta and has improved the service, making it simple to design, develop, test, and publish apps. This is something I can attest to as I spent the morning building my own app. The process is easy to use and ties in with all of your Web properties, so it's simple to integrate your social networks or, in my case, content from Light Reading.

Nokia has offered its version of a build-your-own-app platform since 2010 for the Ovi App Store, now rebranded as Nokia Xpress Web App Builder.

These services are fun to use, and I can think of at least two people (mom; dad) who would download my app, but what's interesting about them is juxtaposing them next to the operators and GSMA's app initiatives. Looking at their history in the apps space, you'd think getting an app built and deployed took moving mountains. AppMachine, and other services like it, is here saying, "you can do it with a few minutes and a few clicks."

Granted, the apps built through a process like this won't have the deep level of integration that operators can offer through application programming interfaces (APIs), and they may be hard to get published in an app store (especially Apple's walled garden), but they should serve as a reminder that the old world order no longer reigns. Moving slowly, offering expensive services, or imposing stringent requirements isn't going to cut it in a world where anyone can develop an app.

— Sarah Reedy, contributing editor, Light Reading

(5)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Lipi Akter
50%
50%
Lipi Akter,
User Rank: Light Beer
6/6/2013 | 7:24:38 PM
re: App Development for Dummies (and Journalists)
this is great information for a publisher like me as i was in deep trouble when i was looking for a good application. but i as able to find an application that i have used in publishing of my kitchen magazine through PressPad www.presspadapp.com
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/16/2013 | 4:05:58 PM
re: App Development for Dummies (and Journalists)
Thanks for the feedback, seven. I agree with you about speed and quality. That's why I envision the operators building native apps that need a high degree of security and reliability and probably aren't free -- which is why enterprise apps are a good target. Platforms like AppMachine are good for those individuals, pubs or SMBs that want to build an app and extend their presence to mobile, but aren't banking their business on it. But, like you said, you never know where or from whom the next Angry Birds will come from...
brookseven
50%
50%
brookseven,
User Rank: Light Sabre
4/16/2013 | 3:01:46 PM
re: App Development for Dummies (and Journalists)
Hi Sarah,

I think the biggest thing is and will be the speed/quality changes presented by these new tools and methods. -áTelcos have been very heavy on development time and quality which leads them to use/deploy/make products and services that scale to big audiences. -áNewer forms of development make personal/small group products and services more and more possible. -áSome of these turn into big deals (see Angry Birds) but most don't. -áIt is almost impossible to predict a priori what will happen with these new items. -áI think it makes the dichotomy between the older stolid development and the newer form grow larger by the day. -áBOTH have their place (nobody wants a Router developed by something like AppMachine), but I come back to the notion that trying to cross that gap will become increasingly harder.

As to your robustness comment, one thing to think about is this. -á10 versions of the Appmachine developed app might be available and used in some quantity before the older style became available. -áThat means that likely the initial users will have acted like QA and the bugs found/fixed. -áThe early users and momentum will be taken before the solid app becomes available. -áI think this first mover advantage is going to be huge.

seven
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/16/2013 | 2:26:32 PM
re: App Development for Dummies (and Journalists)
My feeling is that apps built via this process will never be as robust or tightly integrated as those built on APIs and using network assets. AppMachine, and companies like it, aren't a threat to the operators, but rather a good reminder. I think the operators are also targeting the enterprise space more (or at least they should be). Security will be a big concern there.
More Blogs from Que Sera Sarah
There is progress being made as tech firms begin to make women a priority, but there's still a long road ahead to redress the gender balance.
Swiss giant Tag Heuer has teamed up with Google and Intel to take on Apple with a smartwatch of their own as the wearables category starts to heat up.
New commercials boast that AT&T has the 'strongest 4G LTE signal strength,' as the big four US carriers shake up their marketing messages and marketing execs.
Verizon reiterates plans to use small cells in markets where it didn't acquire AWS spectrum, while AT&T has reportedly scaled back plans to deploy 40,000 small cells this year.
More than 1,720 of you voted in our poll on MWC's biggest trends, letting us know that while SDN/NFV were originally expected to be the hottest topics, 5G dominated the show floor.
Flash Poll
From The Founder
Networks of the future will rely on "white box" switches and servers rather than proprietary hardware and that's going to alter the shape of the communications industry. Who says so? John Chambers.
LRTV Custom TV
The Benefits of HyperScale Clouds for NFV

3|27|15   |   01:50   |   (0) comments


Hyperscale cloud has been developed by the Internet giants to support the creation and delivery of software-based services at blistering speeds, and at the lowest possible cost. The original ETSI NFV vision was to adopt hyperscale cloud architecture and practices. This vision has become somewhat obscured along the way, due to misunderstandings about the hyperscale ...
LRTV Huawei Video Resource Center
eLTE Rapid Meets the Need for Speed

3|26|15   |   4:45   |   (0) comments


Designed especially for emergency and dedicated ad hoc local mobile communications coverage, Huawei's eLTE Rapid solution can deliver trunked voice, video and data coverage for multiple users over a 6km range and be set up in just 15 minutes, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
On Videos: Challenges & Opportunities

3|26|15   |   5:56   |   (0) comments


Most everything is now connected. And along with 4K and 4G technologies, everyone could be creating and broadcasting video contents. Users are expecting better video experience with any screen, anywhere and anytime. Operators will meet new challenges, but also see some big opportunities.
LRTV Custom TV
JDSU: Delivering Dynamic Networks for a Personalized Experience

3|26|15   |   5:59   |   (0) comments


Light Reading speaks to JDSU at Mobile World Congress 2015 about new solutions in the areas of HetNets, VoLTE, backhaul, virtualization, big data analytics, and real-time intelligence.
LRTV Custom TV
Smarter Service Chaining & New Ways to Benefit From Qosmos Technology

3|25|15   |   03:11   |   (0) comments


David Le Goff, director of strategic and product marketing at Qosmos, explains how the company has added application awareness to subscriber information to make service chaining more efficient and reduce costs for networking and infrastructure. In addition, Qosmos technology, which has been delivered as C libraries, is now also available as a virtual machine, ...
Between the CEOs
Qosmos CEO: The Changing Face of DPI

3|24|15   |   13:53   |   (0) comments


LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures. Also, how the comms market is becoming more like the automotive industry.
LRTV Huawei Video Resource Center
FC Schalke Scores With Its Agile Stadium

3|24|15   |   6:23   |   (0) comments


Top German soccer club FC Schalke 04 has deployed a new, agile WiFi network from Huawei in its Veltins-Arena stadium and is reaping the benefits in terms of customer satisfaction and business opportunities, explains marketing chief Alexander Jobst.
LRTV Huawei Video Resource Center
Huawei’s Insights on Mobile Video

3|24|15   |   7:51   |   (0) comments


More people than ever are now watching videos on smartphones. Seventy percent of mobile traffic will be video traffic until 2018. In this video, Huawei's exports give their insights on mobile video in terms of business model, network planning and 4G network construction.
LRTV Documentaries
The Rise of Industry 4.0

3|24|15   |   02:26   |   (9) comments


Are you ready for the fourth industrial revolution? It's a big deal for influential operators such as Deutsche Telekom.
LRTV Huawei Video Resource Center
Getting Connected With eLTE

3|23|15   |   06:04   |   (0) comments


Trunked radio communications have entered the 4G LTE world, and with Huawei's eLTE solution, can now deliver a full range of data and video services as well as push-to-talk voice, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
Funkwerk’s on Track With Huawei

3|19|15   |   3:23   |   (0) comments


GSM-R technology specialist Funkwerk and Huawei have forged a partnership that is benefiting both parties, notes Funkwerk's Gottfried Winter.
LRTV Documentaries
How EANTC Tested Cisco's Virtualization Solutions

3|18|15   |   5:49   |   (0) comments


Carsten Rossenhövel, managing director of independent test lab EANTC, tells Light Reading founder and CEO Steve Saunders about the innovative approach his team had to take when validating Cisco's service provider virtualization and cloud solutions.
Upcoming Live Events
April 14, 2015, The Westin Times Square, New York City, NY
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
All Upcoming Live Events
Infographics
Hot Topics
The Rise of Industry 4.0
Ray Le Maistre, Editor-in-chief, 3/24/2015
Google Hires Wall Street's Most Influential Woman as CFO
Dan Jones, Mobile Editor, 3/24/2015
AT&T Woos SMBs With Small-Scale WiFi
Sarah Thomas, Editorial Operations Director, 3/26/2015
Net Neutrality Suits: Only The Beginning?
Alan Breznick, Cable/Video Practice Leader, 3/24/2015
Average US Broadband Speeds No Great Shakes
Mari Silbey, Independent Technology Editor, 3/25/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.
Chattanooga’s EPB publicly owned utility comms company has become a poster child for how to enable a local economy using next-gen networking technology. Steve Saunders, Founder of Light Reading, sits down with Harold DePriest, president and CEO of EPB, to learn how EPB is bringing big time tech to small town America.
Cats with Phones
Interspecies Phone Love Click Here
"No, you hang up."
"No, YOU hang up."
Latest Comment