Nokia Networks Boasts CEM Advance
Nokia Networks is kick-starting the post-summer news binge with a series of portfolio enhancement and product innovation announcements, starting with an automated customer experience management (CEM) system.
The vendor says it has combined big data analytics, artificial intelligence and automation to create a dynamic customer experience system that enables real-time optimization of individual application sessions. Nokia Networks believes this advance can help service providers boost customer satisfaction, reduce churn and optimize network capacity usage. (See Nokia Networks Boasts Automated CEM.)
The capability, which includes the use of analytics and decision engines to drive automated changes in application or network settings, has been tested by the vendor in "real network environments using commercial devices." However, this is not yet a commercial product: As a FutureWorks innovation, it is still under development, with commercial availability unlikely to be this year.
The vendor is set to unveil a series of new product features related to 4G LTE radio access capabilities (including LTE-Advanced), network management, managed services and customer care during the next few weeks, including some during the CTIA's Super Mobility Week event in Las Vegas, September 9-11. Light Reading will be reporting from that event.
Customer experience management, along with mobile broadband and professional services, is one of the vendor's three main focus areas, though it's not making much impact on the company's (improving) financials currently. (See Nokia Holds Steady in Q2, Raises Outlook.)
Nokia Corp. (NYSE: NOK) is unlikely to be the only major vendor unveiling multiple upgrades, advances and launches in the near future: The end of summer and start of the fall industry event season usually heralds a steady stream of product announcements from technology developers, with NFV, 4G, video service delivery and analytics (either combined or individually) certain to be among the hot topics in the coming weeks.
ó Ray Le Maistre, , Editor-in-Chief, Light Reading