Light Reading

Guavus Colors in Its Big Data Picture

Sarah Thomas
6/30/2014
50%
50%

Big data analytics company Guavus is expanding both the breadth of data it takes in and the speed at which it can use it, with its latest Reflex 2.0 release, including support for Apache Spark and Hadoop Yarn.

Apache Spark and Hadoop Yarn are both part of an open-source analytics core. Spark is defined as the general compute engine for Hadoop data, while Yarn is the framework for job scheduling and cluster resource management. By supporting them, Guavus Inc. says its software can analyze data in the context of other events in the enterprise, even if they're in a different business silo.

Guavus says the new and improved Reflex Operational Intelligence Platform expands the ability to provide real-time analytics that pulls from multiple sources and systems, including billing, CRM, OSS, network, apps, devices, and the cloud. The expansion is important from both a real-time analytics standpoint and a continuous data correlation and actionable insight perspective, according to Heavy Reading analyst Ari Banerjee.

"In the telecom environment we talk about real-time analytics capability, which combines data existing in siloes with real-time customer transaction data to achieve results, which enables assurance, troubleshooting, personalized offer management, and so on in near real-time, taking into account as much static and dynamic context of the customer as possible," Banerjee says. "This approach is a step in the right direction."

Guavus's software is based on streaming analytics to ensure the data is actually coming in real-time, and the vendor says it can be used to solve network operations, marketing, care, and security business problems. Reflex also supports virtualized and elastic architectures, meaning it plays nice with operators' NFV and SDN strategies.

Guavus has been on the scene since 2006, before the term "big data analytics" took the telecom market by storm, and it's quickly racked up an impressive customer roster, including four of the top five mobile network operators, three of the top five Internet backbone providers, and 80% of North America's cable providers. The company claims to analyze more than half of all US mobile data traffic, processing over 2.5 petabytes per day. (See Big Data Attracts Big Dollars, New Faces, For Guavus, Next Stop AT&T?, and Amdocs Wants to Be Big in Carrier Big Data.)

As the amount of data it ingests continues to grow, Gauvus has also been working on moving closer to the radio, helping operators make sense out of RAN data. Today's announcement is another step inwards towards seeing the big picture across silos and making sense of it. (See Guavus Analytics Reverb in the RAN and ConteXtream, Guavus Forge Partnership.)

"Our recipe and model is technology, domain expertise, and data science," Guavus CMO François de Repentigny said in an interview at TM Forum Live! "Our platform embeds these things together in a package that works in a unique solution for a customer."

— Sarah Reedy, Senior Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
pcharles09
50%
50%
pcharles09,
User Rank: Light Beer
6/30/2014 | 6:47:04 PM
Re: Guavus = market leader?
Are these smaller companies that much better than the big guys? Oracle, Microsoft,...

Are the honchos too expensive for most?
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Against the odds, Huawei is growing its telecoms networking equipment business in the US -- that should be ringing some alarm bells for domestic vendors.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
CEO Chat With Jeff Miller, ActiveVideo

8|28|15   |   19:05   |   (0) comments


Jeff Miller, President and CEO of ActiveVideo, talks to Light Reading founder and CEO Steve Saunders about the impact of virtualization on the TV and video distribution market.
LRTV Huawei Video Resource Center
Vodafone: Mobile Money Is About Customer Trust

8|27|15   |   06.36   |   (0) comments


Light Reading spoke with Vodafone's Ian Ravenscroft about the unique responsibilities and opportunities facing operators handling customers' financial transactions over the network.
Telecom Innovators Video Showcase
Palo Alto Networks on Expanding in the Carrier/Service Provider Market

8|26|15   |   07:54   |   (0) comments


Alfred Lee from Palo Alto Networks tells Steve Saunders about their new chassis-based system, the PA-7080, and how it can benefit service providers compared to legacy firewalls.
LRTV Custom TV
Global Services Forum Preview

8|25|15   |   02:36   |   (0) comments


Light Reading's CEO and Founder Steve Saunders talks about Huawei's upcoming Global Services Forum with the help of Heavy Reading's Patrick Donegan and Teresa Mastrangelo.
Telecom Innovators Video Showcase
Infoblox on DNS Threat Index

8|19|15   |   04:39   |   (0) comments


Dilip Pillaipakam from Infoblox talks to Steve Saunders about his company's core network services.
Between the CEOs
CEO Chat With Ihab Tarazi, Equinix

8|14|15   |   20:18   |   (1) comment


Equinix CTO Ihab Tarazi talks to Light Reading founder and CEO Steve Saunders about the dramatic changes in the data center, cloud and interconnect markets and discusses the impact of SDN and NFV in the coming years.
Telecom Innovators Video Showcase
The Netformx Ecosystem

8|14|15   |   09:39   |   (1) comment


Ittai Bareket, CEO of Netformx, talks with Steve Saunders about the Netformx Ecosystem, which employs cutting-edge prescriptive analytics to help solution providers maximize profits.
Telecom Innovators Video Showcase
Versa Networks on Leveraging VNFs

8|12|15   |   07:37   |   (0) comments


Kumar Mehta, founder and CEO of stealth mode startup Versa Networks, talks with Steve Saunders about how providers can best leverage virtualized network functions (VNFs).
LRTV Custom TV
Transforming the Network Through OPNFV

8|5|15   |   7:09   |   (0) comments


Sandra Rivera, VP Data Center Group; GM Network Platforms Group, Intel Corporation, on OPNFV Arno and how the industry is coming together to accelerate the deployment of NFV and transform the network.
LRTV Huawei Video Resource Center
Huawei ONS Product Demo

8|3|15   |   6:01   |   (0) comments


Huawei shows at Open Networking Summit 2015 in Santa Clara how its SDN and NFV solutions embrace openness.
LRTV Custom TV
End-User or Enterprise Benefits to the New IP

7|30|15   |   04:27   |   (1) comment


Andrew Coward discusses what the New IP means to end users or enterprise customers. He explains compelling reasons, including how every customer can get their own network, from the transformation to the New IP.
LRTV Custom TV
Network Visibility & the New IP

7|30|15   |   02:23   |   (0) comments


Mukund Srigopal provides an explanation of what network visibility is and how it is essential as service providers transition to the New IP. In addition, the importance of the network packet broker is discussed.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
December 2, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Cisco's cloud and virtualization portfolio can increase business agility and innovation by building a more flexible network architecture.
Hot Topics
Verizon Hums a Driving Tune
Sarah Thomas, Editorial Operations Director, 8/26/2015
Gogo Approved to Speed Up In-Flight WiFi
Sarah Thomas, Editorial Operations Director, 8/24/2015
Could Market Volatility Hurt Tech IPOs?
Dan Jones, Mobile Editor, 8/24/2015
Sprint's Claure: '3 to 5 Years' to Turnaround
Dan Jones, Mobile Editor, 8/25/2015
Like Us on Facebook
Twitter Feed
September 22, 2015
Media Begins With “Me”
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Jeff Miller, President and CEO of ActiveVideo, talks to Light Reading founder and CEO Steve Saunders about the impact of virtualization on the TV and video distribution market.
Equinix CTO Ihab Tarazi talks to Light Reading founder and CEO Steve Saunders about data center, cloud and the impact of virtualization in the coming years.
Cats with Phones
Cats Are a Smartphone's Best Friend Click Here
Whoever said cats didn't live to please their humans?