Light Reading
Combining Reverb Network's centralized SON with Guavus' big data analytics platform gives operators deeper insights into the core of their network.

Guavus Analytics Reverb in the RAN

Sarah Reedy
6/3/2014
50%
50%

NICE, France -- TM Forum Live! -- Guavus is joining forces with self-optimizing network (SON) vendor Reverb Networks to help operators create granular policies around video optimization, bandwidth reservation, and interference reduction from deeper within the network.

The pair have developed a platform that combines the ReVerb Networks Radio Access Network (RAN) Centralized SON architecture with Guavus Inc. 's Reflex operational intelligence platform. The resulting service, InteliSON, gives visibility from the device through the RAN to the OSS, providing data that operators can use to make decisions on policies around optimization, network resource allocation, and the like. (See Reverb Networks Shines SON on LTE.)

Ben Parker, Guavus principal technologist, said the partnership is part of Guavus' move closer to the radio. The company has been collecting network analytics for more than seven years, but as the data on the network increases, the granularity and scope of data Guavus is expected to collect is growing as well. (See Big Data Lights Up the SON.)

"When you add centralized SON, it creates a powerful tool for the operator to make subscriber-level decisions and improve how they operate," Parker told Light Reading here in Nice. "Centralized SON collects data from OSS systems. We can then take that data, compile it with the rest of the network, but then prescribe instructions back to it beyond the radio layer, injecting subscriber-level information into policy engines."

It's still early days for SON, as operators weigh their options for managing increasingly complex heterogeneous networks. But, Parker said that SON, along with SDN, which is closely related from a network programmability perspective, is a natural fit with big data analytics. (See ConteXtream, Guavus Forge Partnership.)

"Operators have to be able to make those granular requirement decisions based on their business objectives," he said. "It's a powerful combination we're anxious to go to more operators with."

Guavus takes analytics down under
In a separate announcement Tuesday, Guavus said it would be taking this message down under as is expands its presence in New Zealand and Australia with the appointment of a new managing director for the regions. Former Oracle Corp. (Nasdaq: ORCL) and Acme Packet Inc. (Nasdaq: APKT) exec Alex Krawchuck was appointed managing director for the countries to be based in Sydney. (See Guavus Gets a New Top Dog.)

This builds on a partnership it announced last month with Deloitte Development LLC Australia to provide consulting services to enterprises and operators tackling big data. Francois de Repentigny, Guavus VP of marketing, said its Australian ambitions are simply following the money. It has seen traction with the operators there, something Deloitte noticed, and is now looking to expand to more operators and enterprises in the countries.

The predominantly North American company also has a presence in EMEA and Asia Pacific. It appointed a new CEO last fall and won the 2013 Leading Lights award for Private Company of the Year, a reflection of its rapid growth, funding, and steady operator wins. (See Guavus Gets a New Top Dog and 2013 Leading Lights Finalists: Company of the Year (Private).)

— Sarah Reedy, Senior Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SReedy
50%
50%
SReedy,
User Rank: Blogger
6/3/2014 | 3:55:08 AM
HetNet data
It's easy to see why tracking big data becomes more complicated in programmable HetNets. Partnerships like this will be important for an analytics player that wants to give operators the full picture of their network. 

Also, the Guavus execs agreed another reason they are expanding to Australia is, it's awesome. Not a bad place to build up new business.
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Huawei Video Resource Center
Interview With Rick Talbot, Principal Analyst, Current Analysis

10|31|14   |   2:12   |   (0) comments


At the NFV Open Cloud Forum 2014, Rick Talbot shared his positive feedback about the holistic and open approach that Huawei adopts for SDN and NFV. He also found the open sharing at the event valuable as it features different perspectives from Huawei experts, telecom operators, industry analysts as well as security experts.
LRTV Huawei Video Resource Center
Interview With David Snow, Principal Analyst, Current Analysis

10|31|14   |   2:24   |   (0) comments


David Snow talked about his understanding of Huawei and its SoftCOM strategy at the NFV Open Cloud Forum 2014, saying that Huawei's wide approach combining IT and CT expertise, introducing big data and analytics into solutions and contributing to the OpenStack community particularly resonate with him and make the company stand out in the industry.
LRTV Huawei Video Resource Center
Interview With Roz Roseboro, Senior Analyst, Heavy Reading

10|31|14   |   3:13   |   (0) comments


Roz Roseboro commented on Huawei's data center capabilities and NFV solutions at the NFV Open Cloud Forum 2014, saying that in addition to covering all three key domains of compute, storage and networking, the company also emphasizes the importance of management capabilities and professional services, which are essential in making NFV a reality.
LRTV Huawei Video Resource Center
Interview With Michael Howard, Co-founder & Principal Analyst, Infonetics Research

10|31|14   |   5:25   |   (0) comments


Michael Howard talked about SDN, NFV, and OpenStack adoption at Huawei's NFV Open Cloud Forum 2014. Particularly, he pointed out that Virtual Enterprise CPE is the top NFV use case that operators plan to invest in over 2014 and 2015 to deliver new enterprise services through virtualized functions.
LRTV Huawei Video Resource Center
Interview With Jerry Caron, Senior Vice President, Current Analysis

10|31|14   |   3:11   |   (0) comments


At Huawei's NFV Open Cloud Forum 2014, Jerry Caron from Current Analysis said that orchestration and management are key to realizing SDN and NFV for global carriers, and the approach that Huawei is taking, with its FusionSphere Cloud OS at the core, is in the right direction to address the challenges.
LRTV Documentaries
Broadband Battles

10|31|14   |   01:39   |   (0) comments


This year's Broadband World Forum featured a number of show floor battles focused on access gear, components and coffee.
Jonestown
Mobile Backhaul: Going to the Dark Side?

10|30|14   |   2:26   |   (1) comment


Heavy Reading's Patrick Donegan shares his view on a dark trend that bubbled up at Light Reading's annual backhaul conference in NYC.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With CEO of SwitchCom

10|30|14   |   4:13   |   (0) comments


SwitchCom, an IT company based in Angola, recommends a variety of Huawei solutions and hardware to their customers in the energy industry.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Ethiopia's Ministry of Water Irrigation & Energy

10|30|14   |   4:08   |   (0) comments


Gosaye Mengistie of Ethiopia's Ministry of Water Irrigation & Energy discusses the collaboration with Huawei in that country.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Dongfang Electronics Corporation

10|30|14   |   5:46   |   (0) comments


Dongfang Electronics Corporation, headquartered in Chengdu, China, is one of China's largest manufacturers of power generators and contractors of power station projects.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Zimbabwe's Customers

10|30|14   |   3:31   |   (0) comments


Representatives of Zimbabwe's Ministry of Power and Development discuss the energy needs of their country as well as new areas of improvement due to enhanced ICT capabilities.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Colbún Chile

10|30|14   |   4:29   |   (0) comments


In Chile, an aging energy infrastructure was in dire need of a modern update. Claudio Valenzuela of Colbún discusses how Huawei's ICT solutions continue to provide crucial information to improve the grid and how an in-country engineer is a cricial asset.
Upcoming Live Events
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
May 6, 2015, McCormick Convention Center, Chicago, IL
May 30, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Microsoft's Skype Embraces WebRTC on IE
Sarah Reedy, Senior Editor, 10/27/2014
FTC Slaps AT&T With Throttling Lawsuit
Sarah Reedy, Senior Editor, 10/28/2014
Wheeler Gets Down With OTT
Mari Silbey, Independent Technology Editor, 10/29/2014
China's MVNOs Hit the Wall
Robert Clark, 10/27/2014
Let's Not Kill SDN & NFV With Silos
Francois Locoh-Donou, Senior VP, Global Products Group, Ciena, 10/28/2014
Like Us on Facebook
Twitter Feed