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Guavus Analytics Reverb in the RAN

Sarah Thomas
6/3/2014
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NICE, France -- TM Forum Live! -- Guavus is joining forces with self-optimizing network (SON) vendor Reverb Networks to help operators create granular policies around video optimization, bandwidth reservation, and interference reduction from deeper within the network.

The pair have developed a platform that combines the ReVerb Networks Radio Access Network (RAN) Centralized SON architecture with Guavus Inc. 's Reflex operational intelligence platform. The resulting service, InteliSON, gives visibility from the device through the RAN to the OSS, providing data that operators can use to make decisions on policies around optimization, network resource allocation, and the like. (See Reverb Networks Shines SON on LTE.)

Ben Parker, Guavus principal technologist, said the partnership is part of Guavus' move closer to the radio. The company has been collecting network analytics for more than seven years, but as the data on the network increases, the granularity and scope of data Guavus is expected to collect is growing as well. (See Big Data Lights Up the SON.)

"When you add centralized SON, it creates a powerful tool for the operator to make subscriber-level decisions and improve how they operate," Parker told Light Reading here in Nice. "Centralized SON collects data from OSS systems. We can then take that data, compile it with the rest of the network, but then prescribe instructions back to it beyond the radio layer, injecting subscriber-level information into policy engines."

It's still early days for SON, as operators weigh their options for managing increasingly complex heterogeneous networks. But, Parker said that SON, along with SDN, which is closely related from a network programmability perspective, is a natural fit with big data analytics. (See ConteXtream, Guavus Forge Partnership.)

"Operators have to be able to make those granular requirement decisions based on their business objectives," he said. "It's a powerful combination we're anxious to go to more operators with."

Guavus takes analytics down under
In a separate announcement Tuesday, Guavus said it would be taking this message down under as is expands its presence in New Zealand and Australia with the appointment of a new managing director for the regions. Former Oracle Corp. (Nasdaq: ORCL) and Acme Packet Inc. (Nasdaq: APKT) exec Alex Krawchuck was appointed managing director for the countries to be based in Sydney. (See Guavus Gets a New Top Dog.)

This builds on a partnership it announced last month with Deloitte Development LLC Australia to provide consulting services to enterprises and operators tackling big data. Francois de Repentigny, Guavus VP of marketing, said its Australian ambitions are simply following the money. It has seen traction with the operators there, something Deloitte noticed, and is now looking to expand to more operators and enterprises in the countries.

The predominantly North American company also has a presence in EMEA and Asia Pacific. It appointed a new CEO last fall and won the 2013 Leading Lights award for Private Company of the Year, a reflection of its rapid growth, funding, and steady operator wins. (See Guavus Gets a New Top Dog and 2013 Leading Lights Finalists: Company of the Year (Private).)

— Sarah Reedy, Senior Editor, Light Reading

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sarahthomas1011
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sarahthomas1011,
User Rank: Light Beer
6/3/2014 | 3:55:08 AM
HetNet data
It's easy to see why tracking big data becomes more complicated in programmable HetNets. Partnerships like this will be important for an analytics player that wants to give operators the full picture of their network. 

Also, the Guavus execs agreed another reason they are expanding to Australia is, it's awesome. Not a bad place to build up new business.
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