& cplSiteName &

Analytics, Security Key to Apple, IBM Tie-Up

Ray Le Maistre
7/16/2014
50%
50%

Apple and IBM are making a joint bid to dominate the enterprise mobility market with a combination of Apple devices and IBM applications, at the heart of which are IBM's analytics capabilities, security offerings, and a raft of customer support services.

The two massive brands, once fierce rivals in the personal computing world, have spotted an opportunity to capture a major chunk of a very large market by integrating more than 100 IBM Corp. (NYSE: IBM) applications and analytics tools with Apple Inc. (Nasdaq: AAPL)'s iPhone and iPad device platforms and iOS operating system, and then jointly marketing the resulting packages. IBM will sell the Apple devices that are bundled with its apps to enterprises worldwide, and with IBM providing IT services and products to enterprise customers in 170 countries, that's a significant sales channel.

In addition, IBM has developed iOS-specific cloud services for device management, security, analytics and mobile integration, to support end users, while Apple will support the IBM applications with its AppleCare offering.

For the full details of what the two companies are proposing, see Apple, IBM Team on Enterprise Mobility.

This is a massive deal, and while there are many angles of interest, there are three key things to note here.

First, Apple is now making a very dedicated and strong push into the enterprise space, where its devices are already widely used at companies that support BYOD (bring your own device). Now, though, Apple's devices will come with tailor-made enterprise capabilities and support from a trusted partner brand.

Second, the key capability that is underpinning this joint assault, from an applications perspective, is analytics, which as Light Reading has noted is absolutely key to pretty much any credible approach to communications networking and services -- without advanced analytics, the insights that service providers and end users need in order to maximize efficiencies and productivity cannot be achieved. IBM is one of the world leaders in terms of big data analytics, while Apple is one of the global leaders in smartphones and tablets, so this is a very powerful alliance that could be the final nail in Blackberry's coffin and create a sense of panic at Microsoft, which, having acquired Nokia's mobile devices division, has just proclaimed itself as the productivity and platform company for the mobile-first and cloud-first world. (See MWC14: Analytics Holds the Key, Microsoft Officially Closes Nokia Buy, BlackBerry Q4 Sales Sink to Sub-$1B, and Telco Big Data Market to Thrive.)

In addition, the emphasis on security is also very notable and relevant and will chime well with the needs of enterprises. (See AT&T's Amoroso: Perimeter Security No Longer Enough, Security in a 4G, M2M World and Heavy Reading: Telcos Should Be Vocal on Security.)

Third, with IBM selling the Apple devices (with pre-loaded and optimized applications) direct to enterprises, that leaves even less room for the communications service providers to offer a combined package of connectivity and applications to enterprise users. This move by Apple and IBM doesn't look very positive for the mobile operators.

— Ray Le Maistre, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, Editor-in-Chief, Light Reading

(10)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
7/18/2014 | 4:12:53 PM
Re: Quite a change over 30 years
And then Apple dumped PowerPC in 2006. 
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
7/18/2014 | 11:53:44 AM
Re: Quite a change over 30 years
Hmm. Didn't apple get over its hatred of IBM when it used PowerPC chips?
R Clark
50%
50%
R Clark,
User Rank: Blogger
7/18/2014 | 1:48:46 AM
Re: Sorry, operators
Operators have repeatedly tried to sell IT services with limited success, but it's a different business. Smartphones may offer another way in but I suspect the actual impact will not be as big as the imagined impact. Agree with you @mhhf1ve that the Android world offers opportunities to the operators with other IT players, especially in China where US IT brands are taking a big hit.

Plus IBM and Apple is a curious mix of cultures. Can they get along?

 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
7/17/2014 | 12:42:44 PM
Quite a change over 30 years
IBM was the Great Satan for Apple over much of its history. In that famous "1984" ad that launched the Mac, IBM got smashed in the face by a hammer:

Also: Here's Steve Jobs flipping off IBM in 1983.

This is another nail in the coffin for BlackBerry. What the heck does that company have to offer that anybody wants anymore?
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
7/16/2014 | 6:01:43 PM
Re: Sorry, operators
Wireless operators and Apple devices were never really going to go together well anyway, so I don't see a huge loss here. It just pushes operators more and more towards Android and other manufacturers that are willing to do white-label enterprise apps and partner with operators for mobile business solutions.
bosco_pcs
50%
50%
bosco_pcs,
User Rank: Light Sabre
7/16/2014 | 1:33:44 PM
Re: Sorry, operators
FWIW, large enterprise support is not the same as retail customer support - but the viral Comcast piece really takes the cake! In fact, if it is a big customer, vendors like IBM and Oracle will have a couple of full time persons on premise. This is unlikely for this Apple-IBM MobilityFirst deal. Apple will get a sell through and be able to tap into Big Data & Analytics while IBM probably gets a nice VAR discount while it can fill the mobile hole. I believe this is just the beginning, now that IBM is not a PC company. So what's stopping them to integrate further, especially when/if Apple merges iOS with OSX?
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
7/16/2014 | 12:06:45 PM
Re: Sorry, operators
@SReedy I believe that larger businesses take out a support contract, but how good it is depends on how well trained the people are who take the calls. I know IT people who just get frustrated spending so much time on the phone with these support people and still not getting their issues resolved. 
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
7/16/2014 | 10:13:47 AM
Re: Sorry, operators
key to this is going to be customer support, a MAJOR challenge in enterprise services. If APple + IBM get that part right, and convince enterprise users that their data and apps are seure, then this will be a slam dunk for many...
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
What WTTX Can Deliver

2|23|17   |     |   (0) comments


Mohamed Madkour explains the benefits of WTTX while Dimitris Mavrakis discusses the challenges of delivering home broadband access.
LRTV Custom TV
Huawei on Mobile Broadband

2|23|17   |     |   (0) comments


Mohamed Madkour shares his vision on MBB for the next three years.
LRTV Custom TV
Analysys Mason Talks About the Future of Digital Operations

2|23|17   |     |   (0) comments


The future of digital operations has three key aspects: 1. Highly automated operations for both service and network; 2. Highly converged BSS/OSS for business and resources; 3. Highly merged management and control for real-time cloud native operations.
LRTV Interviews
Software Trends in the Telecom Sector

2|23|17   |   03:40   |   (0) comments


Heavy Reading senior analyst James Crawshaw talks with Telecoms.com Editorial Director Scott Bicheno about trends and developments in the telecoms software sector and what to expect at MWC 2017.
LRTV Custom TV
Huawei's Pre-MWC Analyst Briefing 2017 Highlights

2|22|17   |     |   (0) comments


Huawei shares its vision for this year's MWC.
LRTV Interviews
MWC17: 5G, Cloud RAN & More

2|21|17   |   04:35   |   (0) comments


Ovum Senior Analyst Julian Bright talks to Scott Bicheno from Telecoms.com about all things MWC, including Cloud RAN, Huawei's pitch to the industry and the road to 5G.
LRTV Interviews
MWC 2017's Key 2-Letter Terms

2|20|17   |   08:29   |   (1) comment


5G, AI, VR... these are just some of the two-letter terms that will dominate show-floor chat at MWC 2017 in Barcelona, according to these two blow-hards (a.k.a. Scott Bicheno of Telecoms.com and Light Reading's Ray Le Maistre). And then there's PB...
LRTV Interviews
Key Trends for Mobile Operators in Developing Markets

2|20|17   |   06:37   |   (0) comments


Ovum's Matthew Reed talks to Scott Bicheno from Telecoms.com about the challenges and opportunities facing mobile operators in the developing markets of Africa and the Middle East.
LRTV Documentaries
YouTube Takes on Facebook Live-Streaming

2|17|17   |     |   (0) comments


Popular 'YouTubers' will be the first to get the new service on their smartphones. You have been warned.
LRTV Custom TV
Open Source NFV/SDN Automation

2|17|17   |   05:54   |   (0) comments


AT&T ECOMP (Enhanced Control, Orchestration, Management and Policy) code is transitioning into the Linux Foundation for placement into open source. In this video, Carol Wilson provides an update on the maturation of open source ECOMP and meets with industry leaders from AT&T, Bell Canada, Orange, Linux Foundation and Amdocs to discuss what this means for the ...
LRTV Documentaries
Uber & NASA Collaborate on Flying Car Project

2|16|17   |     |   (0) comments


Is Uber for real? Well, it's hired NASA engineer Mark Moore to lead the project, and he wouldn't come cheap.
LRTV Documentaries
Zuckerberg Tries Out the Oculus Rift VR Glove

2|15|17   |     |   (0) comments


Facebook CEO shows off a new way to interact with the Oculus Rift virtual reality headset: an Oculus glove.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Uber's HR Nightmare: Company Investigates Sexual Harassment Claims
Sarah Thomas, Director, Women in Comms, 2/21/2017
Broadband Has a Problem on the Pole
Mari Silbey, Senior Editor, Cable/Video, 2/21/2017
Verizon to Start Fixed 5G Customer Trials in April
Dan Jones, Mobile Editor, 2/22/2017
Sprint to Go Gigabit Crazy at MWC!
Dan Jones, Mobile Editor, 2/22/2017
MANO Marriage: ECOMP, Open-O Converge as ONAP
Carol Wilson, Editor-at-large, 2/23/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
No One Likes This Click Here
Take a hint!
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.