“Until now, the over-the-top players have led the mobile video, messaging and VoIP communications market, eroding service providers’ revenues and undermining the relationship with their customers on basic communication services,” said Maribel Lopez, principal analyst at Lopez Research LLC. “Service providers have the opportunity to strengthen their ownership of voice calls to cover VoIP and video conferencing with their own branded solution. By providing a unified launch pad for all their customers’ communications, across multiple platforms and media, service providers can increase their customer loyalty.”
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