Light Reading
Smart Plan offering intended to help service providers quickly and easily introduce new services and data plans

Alcatel-Lucent Unveils Smart Plan

Light Reading
News Wire Feed
Light Reading
2/14/2013
50%
50%

PARIS -- Alcatel-Lucent (Euronext Paris and NYSE: ALU) is offering service providers a way to give consumers more control over their mobile broadband data plans, while delivering a greater variety of services. The new ‘Smart Plan’ solution drastically reduces the time, cost and effort involved in developing and charging for multiple offers while a mobile app allows subscribers to pick and choose the services that meet their personal usage needs and budgets. Ownership of mobile devices is rising and access to the Internet, video and data on the move is exceeding voice calling in many parts of the world. As a result, service providers need to define competitive data-centric packages to attract and retain customers. One size does not fit all and service providers must better meet the needs of both individuals and families sharing a single data plan. But introducing and managing multiple plans can be difficult, costly and time consuming for service providers and potentially confusing for customers. Alcatel-Lucent’s Smart Plan solution removes the complexity and greatly shortens the time needed to create new offers by giving service providers much more control over the process and reducing reliance on third party expertise and billing systems. Smart Plan uses plugins to integrate easily into a service provider’s existing network and IT infrastructure. It then acts as an orchestration layer to manage the necessary interactions between various elements such as policy control and billing, enabling it to respond to subscribers’ requests to initiate or change services in real-time. Using Alcatel-Lucent’s unique Agile Rules Technology (A.R.T.) with 150 patents pending, network intelligence and customers’ opt-in approval, Smart Plan allows service providers to recommend products and offers based on information such as usage patterns, real-time location data and loyalty, for example offering a regular traveller a roaming tariff as they wait for a flight. For shared data plans, offers can be defined for each person in the plan. Smart Plan also allows service providers to partner with other companies to generate new business opportunities. For example, a retailer could purchase data allowances from an operator and offer them as part of its own customer loyalty program. Graham Finnie, Chief Analyst with Heavy Reading, commented: “Mobile data plans haven’t kept up with users, who are doing more and more with their smartphones. Instead of a ‘one size fits all’ approach, mobile service providers now have a real opportunity to improve customer loyalty and create new revenues by providing a greater variety of offers that would appeal to the different usage habits of their subscribers. The challenge is in the back-office, aligning policy, charging and other platforms to give subscribers the power to choose, and then enable the services. Any solution that can help bridge that gap is likely to be welcomed by progressively-minded operators.” Alcatel-Lucent

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
LRTV Custom TV
Driving the Network Transformation

7|23|14   |   4:29   |   (0) comments


Intel's Sandra Rivera discusses network transformation and how Intel technologies, programs, and standards body efforts have helped the industry migration to SDN and NFV.
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
LRTV Huawei Video Resource Center
The Evolving Role of Hybrid Video for Competitive Success

7|4|14   |   4:09   |   (0) comments


At Huawei's Global Analysts Summit in Shenzhen, China, Steven C. Hawley from TV Strategies speaks to us about the evolving role of hybrid video for competitive success.
LRTV Huawei Video Resource Center
How CSPs Leverage Big Data in the Digital Economy

7|4|14   |   4:48   |   (2) comments


Justin van der Lande from Analysys Mason shares with us his views on how telecom operators can leverage customer asset monetization with big data. His discusses the current status of big data applications and the challenges and opportunities for telecom operators in the digital economy era.
LRTV Huawei Video Resource Center
Accelerator for Digital Business Future Oriented BSS

7|4|14   |   3:08   |   (0) comments


Mobile and internet are becoming intertwined; IT and CT are integrating; and leading CSPs have begun to transform to information service and entertainment providers. How should the BSS system evolve to enable this transformation? Karl Whitelock, an analyst at Frost & Sullivan, shares his views.
LRTV Huawei Video Resource Center
Orange Tunisia Discusses Multi-Band Antenna With EasyRET Solution

7|4|14   |   2:45   |   (0) comments


As new site acquisition becomes more difficult, Orange Tunisia has requested multi-band antenna to support UMTS and LTE innovation. Some things considered include reducing the cost of antenna maintenance and having high reliability antenna and EasyRET solution.
LRTV Huawei Video Resource Center
How Telefonica Spain Considers Antenna Selection for LTE Network Deployment

7|4|14   |   2:19   |   (0) comments


Tony Conlan, Global CTO of RAN, Telefonica, shares his opinion on antennas in LTE network deployment: Tower space is the premier requirement on antennas; reliability is important to reduce OPEX; and EasyRET solution will be helpful for antenna maintenance.
LRTV Huawei Video Resource Center
dtac Thailand: Multi-band Antenna & Capacity Solution for a Better MBB Experience

7|3|14   |   3:45   |   (0) comments


With the development of LTE, tower space and load are limited for new antenna, but users' capacity requirements are growing fast. To provide a better MBB experience, Panya Vechbanyongratana from dtac Thailand shared his experiences and antenna requirements.
LRTV Documentaries
BTE Panel: Network of the Future

7|2|14   |   1:00:57   |   (0) comments


Full-length video of the ATIS Panel Discussion: 'How Far Away Is the Network of the Future & What Does It Look Like?' from the Big Telecom Event (BTE) in Chicago.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
October 29, 2014, New York City
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Allot's latest MobileTrends Charging Report shows that value-based pricing plans are up from 35% in 2011 to 85% in 2014.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
Microsoft to Axe 12,500 Ex-Nokia Employees
Sarah Reedy, Senior Editor, 7/17/2014
The Municipal Menace?
Jason Meyers, Senior Editor, Utility Communications/IoT, 7/22/2014
GM: 10 Car Models on Road With AT&T's LTE
Dan Jones, Mobile Editor, 7/18/2014
Apple Earnings: Strong iPhone Sales, iPad Sales Slump, $7.8B Profit
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/22/2014
Like Us on Facebook
Twitter Feed