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ADVA Adds Professional Services

Carol Wilson

ADVA Optical Networking (Frankfurt: ADV) is getting into the professional services business, intending to aid its service provider customers in the full lifecycle of Ethernet service deployment from staging to provisioning to maintenance. (See ADVA Launches CE 2.0 Professional Services.)

A number of larger equipment providers have been offering professional services for some time now, and ADVA, which makes Ethernet access gear, is the latest more specialized vendor to make the leap in a clear indication that network operators are looking for help as they try to control their costs and still address the need for new skills and more efficient operations. (See The Managed Services Post-Mortem, Part 1 and The Managed Services Post-Mortem, Part 2.)

"Our customers came to us asking for this," says Jim Theodoras, senior director of technical marketing for ADVA. "They have expertise in running their core networks but when you have such a wide range of Ethernet access devices" having expertise in deploying and managing each one is more difficult.

ADVA is able to handle everything from pre-staging a specific customer's gear for testing purposes to training service provider employees, to dispatching its own crews, Theodoras says. The training packages it offers can be done remotely or on site and can be customized to a specific service provider's needs and staffing.

"Our goal is to let them do what they do best – they know their services and they know their customer," Theodoras says. In addition, ADVA is offering the professional service options on an a la carte basis so service providers only buy the parts they need and don't have to pay for what they don't need.

— Carol Wilson, Editor-at-Large, Light Reading

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