On this page you can find information about:
- Light Reading – What we do and why we do it
- Who we are and how to contact us – Meet the team
- Guidance for PR professionals and others wanting to contact the editorial team
Light Reading – What we do and why we do it
As you will have likely noticed, the global communications technology and services sector is undergoing its biggest transition since the introduction of widespread commercial, international mobile services in the late 1990s. (And if you hadn't noticed, WAKE UP!)
As the leading global community-driven media and research business that provides information, analysis, events, consulting, and marketing solutions for the communications industry, Light Reading's mission is to help you to track, understand, and capitalize on this transition.
Staffed by industry experts with unsurpassed reputations and decades of experience, the Light Reading team is at the vanguard of the industry's transformation. By leveraging its long-established and deep contacts in the service provider and network solutions vendor communities, Light Reading is better positioned than any other company, bar none, to deliver comprehensive analysis of the technology, people, and investments that are fueling the communications sector's radical developments.
Light Reading is helped greatly by its close ties with the analyst teams at Heavy Reading: Together, we form a unique family that boasts unrivaled industry insight and an almost insatiable appetite for top-quality coffee.
That's a powerful combination designed to help those who work in, or with, the communications sector and who are now wrestling with technologies, standards, and devices as diverse as 4G, smartphones, software-defined networking (SDN), network functions virtualization (NFV), 100 Gbit/s optical, IP, Ethernet, big-data, FTTH, DOCSIS, and video platforms.
By focusing on the technology and service developments in the industry -- and the people and financial drivers behind those developments -- Light Reading helps communications industry professionals to better understand global market trends and the issues affecting their jobs, their companies, their partners, and their customers.
As ever, the Light Reading team aims to inform and entertain on a daily basis. But more than ever before, we aim to bring the communications industry together as a community by providing a destination where professionals can learn from each other and exchange knowledge directly with colleagues, peers, and even competitors.
That's why Light Reading this year underwent a major overhaul -- adding multimedia content, community best-practices, and a revised design that gives our users a voice in their community and ensures that Light Reading continues in its role as the world's most authoritative, highly engaged, and highly qualified telecom site.
Who We Are: Meet the Editorial Team (firstname.lastname@example.org)
Founder and CEO
Saunders began his publishing career in 1984 as a van boy (n., Chiefly Brit.: a boy who rides on a van) for BBC Publications, delivering its Radio Times magazine in the East End of London. For the next nine years he held a succession of low-paid and menial positions, before being plucked from obscurity by Light Reading cofounder Peter Heywood, who hired him as his editorial assistant / little bitch at Data Communications magazine. As the other editors left, fell sick, were imprisoned, or died, Saunders ascended to the tippy top of Data Communications' editorial masthead – whence he promptly crashed when, in 1999, CMP bought the magazine and shut it down (bastards!).
Saunders and his grizzled mentor then created Light Reading, followed in short order by Heavy Reading (www.heavyreading.com) and Dark Reading (www.darkreading.com). This triptych of online startups covering telecommunications news, telecommunications research, and security news, respectively, were acquired by UBM in 2005 for $33 million. All three publications continue to thrive in UBM’s hands. Sort of.
In 2008, Steve founded Internet Evolution (www.internetevolution.com), a ground-breaking (and window-shaking, and bar-rattling), award-winning, global, online community dedicated to investigating the future of the Internet.
In 2010 came Steve's Magnum Opus (so far): DeusM (www.deusm.com), an integrated marketing services company owned by United Business Media (www.UBM.com) targeting the fastest growing segment of the online publishing industry: business social media.
UBM DeusM's 40+ communities are based on Saunders’ vision for a structured system of community publishing, one that creates unprecedented engagement among highly qualified business users. Based on the success of the first dozen UBM DeusM communities, the UBM Tech division in 2013 made the decision to move its online business to the UBM DeusM community platform – including 20-year-old flagship brands such as Information Week and EE Times. Light Reading was re-launched on the DeusM platform on August 15, 2013.
UBM DeusM's communities have won an absurd number of awards – more than 90 in the last three years. The full list can be found here: www.deusm.com/awards.asp.
In March 2008, Saunders was inducted into Min's Digital Media Hall of Fame. In 2010, he redecorated.
In April 2009, he was named to the No. 2 spot on Folio magazine's Folio 40 ranking of magazine industry influencers and innovators, one ahead of President Barack Obama. The magazine subsequently revised the list following a public outcry, demoting Saunders to the No. 3 spot.
He was named Min's Marketer of the Year in September 2010. No outcry ensued.
Saunders is the author of three more books than you: The Data Communications Gigabit Ethernet Handbook (McGraw-Hill, 1998), The McGraw-Hill High-Speed LANs Handbook (McGraw-Hill, 1995), and The True Story of King Arthur (48hourbooks, 2009). Gripping reads, all. Especially the last. He holds an utterly worthless joint honours [sic] degree in English Literature and Drama from Hull University, and plays guitar (badly) in a hard rock alternative band called War Toad.
Saunders is the owner of an [sic] hilarious LinkedIn profile: www.linkedin.com/pub/steve-saunders/2/816/684.
Ray Le Maistre
Don't be fooled by the weird cod-French surname: Ray's as British as corned beef and bad teeth, despite affecting a sheen of Continental sophistication by his constant references to fancy-dan "proper" coffee. He's even trained as a barista, for god's sake.
Ray joined Light Reading in 2002 shortly after being shown the door and a very long corridor at Total Telecom. He has been in technology journalism since 1988, having worked at Computer Weekly, Communications WeekInternational and Communications International.
A slave to fashion, Ray is never seen in the same outfit twice. When not trawling the malls of Epsom, UK, for the latest in skinny jeans and what-have-you, Ray is often to be heard banging on about SPIT (Service Provider Information Technology), which is also known as TATRTCA (The Acronym That Refuses To Catch On).
As a soccer nut, Ray likes nothing better than cheap jibes about Manchester United. If you bump into him at a trade show, be sure to make some remark about prawn-sandwich-eating supporters or similar – he'll love it!
Beats: Service Provider IT (SPIT), Fixed Broadband, Europe/Asia-Pac, coffee.
After a quarter of a century covering telecom, what Carol doesn't know about the industry can't even be Googled. Carol's CV, which is available as a partwork, includes spells at Telephony, Interactive Week and The Net Economy. She was also the founding of a telecom news website, BroadbandEdge. Prior to covering telecom, she covered higher education, business, politics, the arts, and sports for publications in North Carolina and Wisconsin. [Ed note: Is there such as thing as the arts in Wisconsin, technically speaking?]
Now working for Light Reading from her home aviary with faithful dog Sunny as her executive assistant and personal trainer, Carol welcomes feedback from her readers, particularly if they shout "Go Heels!" in her face at any given trade show.
In her current role, Carol is the link between the editorial team and other parts of the UBM Tech organization, including events. As part of her brief, she will be the Dean of the soon-to-be-launched Light Reading University, so if you were wondering about the outfit, now you know.
Beats: Software-Defined Networking (SDN), Network Functions Virtualization (NFV), National Hockey League (NHL).
Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.
But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."
His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.
He lives in Brooklyn with cats.
Beats: Mobile infrastructure (4G LTE, small cells), devices, services and apps. And hats.
You want Dans? We got 'em! This one, "Fancy" Dan O'Shea, has been covering the telecom industry for 20 years, writing about virtually every technology segment and winning several ASBPE awards in the process. He previously served as editor-in-chief of Telephony magazine, and was the founding editor of FierceTelecom. Grrrr! Most recently, this sleep-deprived father of two young children has been a Chicago-based freelance writer, and continues to pontificate on non-telecom topics such as fantasy sports, craft beer, baseball and other subjects that pay very little but go down well at parties. In his spare time he claims to be reading Ulysses (yeah, right), owns fantasy sports teams that almost never win, and indulges in some fieldwork with those craft beers. So basically, it's time to boost those bar budgets, folks!
Beats: Packet-Optical, Carrier Ethernet, IP/Routers, Craft Beer.
Sarah Reedy's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad. It sounds like a cute story but she ended up in the emergency department of Chicago General and has not spoken to her father for ten years.
She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.
Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.
Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.
Beats: Mobile, Service Provider IT (SPIT), Services (Unified comms, WebRTC, etc), Travel & Recreation.
Cable/Video Practice Leader
Alan Breznick is a business editor and research analyst who has tracked the cable, broadband and video markets like an over-bred bloodhound for more than 20 years.
As a senior analyst at Heavy Reading for six years, Alan authored numerous reports, columns, white papers and case studies, moderated dozens of webinars, and organized and hosted more than 15 -- count 'em -- regional conferences on cable, broadband and IPTV technology topics. And all this while maintaining a summer job as an ostrich wrangler.
Before that, he was the founding editor of Light Reading Cable, transforming a monthly newsletter into a daily website. Prior to joining Light Reading, Alan was a broadband analyst for Kinetic Strategies and a contributing analyst for One Touch Intelligence.
He is based in the Toronto area, though is New York born and bred. Just ask, and he will take you on a power-walking tour of Manhattan, pointing out the tourist hotspots and the places that make up his personal timeline: The bench where he smoked his first pipe; the alley where he won his first fist fight. That kind of thing.
Beats: Cable and video infrastructure and services. His middle name is DOCSIS.
West Coast Bureau Chief
San Diego-based Mitch Wagner is many things. As well as being "our guy" on the West Coast (of the US, not Scotland, or anywhere else with indifferent meteorological conditions), he's a husband (to his wife), dissatisfied Democrat, American (so he could be President some day), nonobservant Jew, and science fiction fan. Not necessarily in that order.
He's also one half of a special duo, along with Minnie, who is the co-habitor of the West Coast Bureau and Light Reading's primary chewer of sticks, though she is not the only one on the team who regularly munches on bark.
Wagner, whose previous positions include Editor-in-Chief at Internet Evolution and Executive Editor at InformationWeek, will be responsible for tracking and reporting on developments in Silicon Valley and other US West Coast hotspots of communications technology innovation.
Beats: Software-defined networking (SDN), network functions virtualization (NFV), IP networking, and colored foods (such as 'green rice').
Assistant Editor, Europe
Based on the Isle of Wight, a rocky outcrop off the English coast that is home only to a colony of technology journalists and several thousand puffins, Paul has worked as a copy editor and sometime writer since the age of William Caxton, covering the design industry, D-list celebs, tourism and much, much more.
During the nougthies he took time out from his page proofs and marker pens to run a small hotel with his other half in the wilds of Exmoor. There he developed a range of skills including carrying cooked breakfasts, lying to unwanted guests and stopping leaks with old towels.
Now back, slightly befuddled, in the world of online journalism, Paul is thoroughly engaged with the modern world, regularly firing up his VHS video recorder and sending text messages to strangers using a chipped Nokia feature phone.
Beats: European affairs, industry silly names, witty retorts.
Meet the Heavy Reading Analysts (email@example.com)
For the biographies of the Heavy Reading analysts -- you know, the really clever folks -- please click on this link.
To reach Light Reading's sales and marketing team, please send an email to firstname.lastname@example.org with your request.
Guidance for PR professionals and others wanting to contact the editorial team
If you work in the industry and have a hot tip about breaking news in the global communications market, please email us at email@example.com.
Likewise, if you're at an industry event, conference, meeting, party, and you have any pictures you'd like to share with us (for publication on the site), please do get in touch.
If you work in public relations or any other media outreach role, here are some ways you can improve your hit rate and make our lives easier:
- Is Light Reading really the suitable publication for your company/client? Take a look at what we write about on the site -- is it the right fit? Be sure before you contact us or you may quickly be labelled a time-waster and subsequently ignored.
- If Light Reading really is the publication of your company/client's dreams, do not: send an email without a subject line (we will delete it); send an attachment (PDF etc) unless asked to do so (for example, if you offer us a picture and we accept); send an email that begins "Dear ," or "Dear blogger." Ugh!
Instead, send us an email with your message/press release pasted into the body of the email so we can read it easily. It's simple! You could even put a short message at the beginning to tell us why you think it's of interest to the Light Reading community -- if you care, then it's more likely we will too.
And remember people, it's only an embargo if we agree to it -- without prior agreement, everything interesting (and, just occasionally, we do get something interesting) goes straight onto the site.
Upcoming Live Events!!
March 27, 2014, Denver, CO
April 29, 2014, Los Angeles
June 17-18, 2014, Chicago,IL
June 17, 2014, Chicago, IL
September 11, 2014, Santa Clara
September 23, 2014, Denver
November 6, 2014, Santa Clara
December 2, 2014, New York City
December 3, 2014, New York City
Small cells will carry half of all mobile data traffic by 2015, Broadcom is predicting.