Light Reading Mobile – Telecom News, Analysis, Events, and Research
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About Us

April 08, 2010 |

Let Light Reading deliver your message to the entire telecommunications industry
with our strategic marketing programs

Networking the Telecom Industry
Established in February 2000, Light Reading's focus on producing high-quality, independent content has allowed us to attract a global audience of almost 400,000 monthly visitors across the Light Reading network of sites, as well as an active customer base of 370 companies, including every leading public and private firm in the telecommunications industry.

Light Reading has the most highly qualified readership and reaches every level of the telecommunications pyramid: service providers, equipment manufacturers, and the business/financial community. Our readership remains faithful because of Light Reading's commitment to providing the most comprehensive analysis of the telecom industry. Because we have the largest editorial staff of any online telecom publication, we're constantly on the forefront of breaking and exclusive news, analysis, reports, and interviews... And our audience is always appreciative of our editors' abilities to incorporate humor wherever possible (see Larry, The Monkey)!

Not only are we funny, we're content driven, and we have the most comprehensive marketing services and lead-generation products portfolio. Our telecom newsletter has more than 34,000 prequalified readers. Light Reading spearheads the telecom industry in both research and analysis and, above all, our ability to constantly rediscover innovative methods to appeal to our readers.

The Light Reading Philosophy
We've been able to continue growing because of a three-part publishing philosophy that is unique to Light Reading.

    1:　 Only Online
    Light Reading uses ubiquitous Internet technology to deliver information to everyone in the telecom market. And we take all of the money we save from not having to produce and mail out a print publication and re-invest it in...

    2:　 Premium Content
    Light Reading was founded by editors. The majority of our staff is made up of journalists and analysts. This allows us to generate the huge quantities of high-quality analysis (65,374 articles and counting) about the technology, finance, and people within the telecommunications industry, thus providing a one-stop shop for you to reach...

    3:　 Qualified Buyers
    Light Reading reaches the entire chain of qualified buyers and influencers in the marketplace. Whether they make components, systems, or software; deploy this equipment and/or provide services in a carrier network; or invest in any of the above – Light Reading captures and delivers decision makers on next-generation telecommunications technology.

Only Online + Premium Content + Qualified Buyers = Internet Marketing Platform

Light Reading is the only integrated business media company covering the telecommunications and networking markets that uses a pure-play Internet publishing model to launch and support its products and services. Because we are Internet-based, we have the technology to not only demonstrate but also guarantee the effectiveness of our marketing programs to our customers. By marketing over the Internet our clients can accurately assess the return on their investment using quantifiable data that we deliver as part of every program.

It's all part of our absolute commitment to producing sustainable and quantifiable results. We not only encourage our customers to hold us accountable for delivering a return on their marketing investment, we insist on it – and we're more than happy to provide you with all of the data necessary to demonstrate the effectiveness of your program.

Integrated Marketing Campaigns
The ability to put together strategic campaigns that exactly match with our clients' marketing goals has always been a Light Reading trademark. Whether your goal is to increase awareness of your company, educate a specific demographic on a technology, generate leads, or create sales tools, we can help.

The table below outlines our product offerings, along with deliverables. We encourage you to mix and match to find the combination that meets your needs.

Marketing Options

Marketing Program Highlights:

  • Virtual Channels: Light Reading Technology Channels provide the ultimate in integrated marketing. These areas within the Light Reading site provide visitors with everything they need to know about a specific technology vertical – Communications Chips & Components, Broadband, Convergence, Ethernet, Optical Networking, Mobile/Wireless, Services Software/IMS, Test & Measurement, Security, VOIP, Video, Cable Digital – while communicating the sponsor's leadership position in that category to customers, prospects, integrators, analysts, and investors worldwide. How? Light Reading's Technology Channels combine our three most successful and creative products to date: Webinars (Web seminars), content microsites, and customized newsletters.
  • Webinars: Light Reading Webinars are online seminars produced by our expert analysts and broadcast live over the Internet. They bring large audiences of telecom professionals up to date with the latest technology topics covered on Light Reading, typically using an interactive panel discussion format. Your company can provide a spokesperson on any of our planned topics and participate in these industry-leading events throughout 2008!
  • Live! Events: Our Live! Events are promoted over a two-month period via a strategic promotional campaign – including invitations mailed and emailed to service providers, carriers, enterprise and public sector network managers, and other qualified purchasers of telecom equipment. To ensure an elite audience, access is by invitation only. Sponsor a Live! Event and your company can be a part of this successful marketing channel!
  • Banners: Light Reading's banner ads provide the advantage of directing potential customers straight to the advertiser's Website. What's more, banners help brand your company as a leader in the networking communications industry. Light Reading's purpose is to meet the information needs of telecommunications professionals, and with banner ads we can all work together toward that objective!
  • Newsletter Sponsorships: Our Light Reading subscribers are addicted! Newsletters are sent out to members on a daily basis. Now's your chance to be part of this technologically driven community. Sponsor our newsletters and have your company recognized.
  • White Paper Service: Light Reading's readers can never have too much technical information about the technologies we cover. That's why we recently took a huge leap towards providing them with more of the kind of in-depth technological education they crave, when we launched our new White Paper Service. Our goal is to build the industry's most comprehensive library of technological white papers.
  • Custom Case Study Service: Market research shows that case studies are the most effective sales tools that a company can produce during a market downturn. Light Reading now offers a service that not only allows you to outsource the production of your case studies, but also guarantees that they are read by your target customers.

  • LRTV Custom Programming: Light Reading TV's custom programming provides a unique opportunity for players seeking to enhance their profile in today's telecom industry and the next-generation communications market. It allows you to effectively own the message you want to deliver to a qualified audience, backed by the editorial integrity provided through the industry's largest publication. We offer various pricepoints for your various needs. These services include documentary programs, special reports, LR Live! coverage, and custom pieces.

  • Light Pages Directory: The Light Pages Directory links our readers to your company profile. The directory is accessible via the home page search feature and links from Light Reading content searches. Your enhanced listing will include a company profile, prioritized search results, a link to your Website, and a corporate newsfeed containing your published press releases on Light Reading.

    • * * * * *

    For ad specification details, click here.

    To request a rate card or sponsorship information, send an email to sales@lightreading.com. Please include your contact information, including name, company, and phone number.

    If you're interested in renting our lists, please contact sales@lightreading.com.

    To order reprints please contact Sarah Puckett or Brian Kolb at Wright's Reprints. Toll free 877-652-5295 (x105 or 121); International 281-419-5725 (x105 or 121).

    And if you're looking for contact information for the rest of our sales and marketing staff, click here.

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