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4 Strategies Operators Are Adopting in the Cellular M2M Market

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2/1/2013
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BOSTON -- As cellular M2M subscriptions climb to over 478 million in 2017, operators will adopt one of four key strategies to improve their position in the market, according to a new report from Pyramid Research (www.pyr.com). Cellular M2M Connections: An Analysis of Growth Drivers, Market Segments and Operator Approaches looks at the developments in the cellular M2M market, providing in-depth country, regional and application-level forecasts underpinned by an in-depth analysis of some of the key drivers and challenges that the market faces: This is of particular importance given the variance in forecasts available. Download an excerpt or purchase the report here. "Strategy 1 is where mobile operators simply sell airtime wholesale to MVNOs and resellers and have little or no additional involvement," says Pyramid Research Analyst at Large, Jan ten Sythoff. Several years ago this was the principal way in which operators addressed the M2M opportunity, seeing it as a niche market too small to invest in and a low priority. In Strategy 2, operators have their own M2M platform, providing not only the network access, but they are also able to offer important connectivity capabilities. Strategy 3 involves MNOs becoming the central point of contact. In this case, the MNO can take different steps to enhance its position in the value chain, while still depending heavily on partnerships. The final strategy operators can consider is a complete end-to-end solution. "This requires that they gain strong vertical industry expertise and so are able to manage complete projects from sale, consulting, device design and manufacture, application development, integration and service management," he explains. Cellular M2M Connections: An Analysis of Growth Drivers, Market Segments and Operator Approaches is part of Pyramid's thematic report series, and is priced at $3,495. Download an excerpt or purchase the report here. For more information, contact Jarka Justova (for those in EMEA or Asia-Pacific) or Juan Gobbi (for those in Latin America or North America). Pyramid Research

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