& cplSiteName &

2012 Leading Lights Finalists: Company of the Year (Private)

Michelle Donegan
Wireless Bits
Michelle Donegan
11/1/2012
50%
50%

5:00 AM -- As the Leading Lights Awards ceremony approaches, it's time to review the finalists for Company of the Year (Private).

Admitedly, it wasn't easy to narrow down this shortlist because there were many good candidates. But our finalists of innovative, growing private firms are some of the companies challenging established vendors, and this list highlights some key industry trends, such as software-defined networking (SDN), the need for analytics, service assurance, advanced advertising and mobile payments.

You can see the full list of Leading Lights awards finalists here (free registration required).

The Leading Lights Awards and Light Reading's Hall of Fame winners will be revealed Wednesday, Nov. 7, at the Manhattan Penthouse in New York City.

Now, here's why these nine private companies, in no particular order, made the cut.

Square Inc.
The company created by Twitter Inc. co-founder Jack Dorsey in 2009, Square Inc. , is one of the sexiest tech startups around, offering a new way for people -- and particularly small businesses -- to buy and sell goods. Its credit card reader fits into the earphone jack of Apple Inc. (Nasdaq: AAPL) or Android smartphones and tablets, making it possible for anyone, anywhere to accept credit card payments. That simplicity is what makes the mobile payment gadget successful, and is what has spurred the company's rapid growth. When Square announced Series D funding in September -- which was reported to be around $200 million -- the company claimed that it had about 400 employees and processed $8 billion in payments on an annualized basis. But a year earlier it had just 150 employees and processed $1 billion in payments on an annualized basis.

And Square is expanding to work with bigger businesses and go into new markets as well. The first and most significant move in this direction is a partnership with Starbucks, through which the coffee retailer will invest $25 million in the company and use Square to process card payments across its 7,000 shops in the U.S. Square has also taken its card reader to Canada, its first market entry outside the U.S.

But here's a question to ponder: Would Square be such a hit today if it was called Squirrel, as originally planned?



ASSIA Inc.
The DSL line management specialist founded by Light Reading Hall of Famer John Cioffi in 2003 is on a roll, and shows that there is still room for innovation to improve DSL services and reduce service providers operating costs.

As one measure of how widely ASSIA Inc. 's software is now deployed, service providers use it to manage and optimize about 60 million DSL lines worldwide. The company recently landed its first customer in China -- China Telecom Jiangsu -- for its DSL Expresse product; and it also added new tools for monitoring and diagnosing residential Wi-Fi network performance. The key to ASSIA's DSL management is the company's Dynamic Spectrum Management (DSM) technology.



ConteXtream
This is one of the hottest software-defined networking (SDN) startups. ConteXtream 's software, called Grid, creates a fabric that connects any network element to any other. With investments from carrier heavyweights Verizon Communications Inc. (NYSE: VZ) and Comcast Corp. (Nasdaq: CMCSA, CMCSK), the startup is now looking to apply SDN to wireless networks with the introduction of a new version of its Grid software that enables Evolved Packet Core (EPC) virtualization.



BlackArrow Inc.
As consumers watch less traditional TV and more time-shifted, video-on-demand content on various devices, advertisers need a way to reach them and BlackArrow Inc. 's advanced advertising system does just that. The system enables ads to be managed and delivered to any connected device, whether it's a TV, smartphone, tablet or game console. And the company has attracted some big service providers: Comcast, Time Warner Cable Inc. (NYSE: TWC) and Rogers Communications Inc. (Toronto: RCI) have each recently rolled out the BlackArrow advanced advertising system.



Page 2: More candidates

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Wireless Bits
Undercuts Huawei and ZTE in China Mobile 4G tender
CTO says vendor is seeking insight and inspiration from developer competitions
After a few months away, Sarah Reedy is back on the Light Reading team
Four new focus areas for NGMN Alliance highlight the key challenges facing mobile network operators in 2013
9:00 AM Smartphones have bigger mobile data appetites than tablets in Europe
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
What WTTX Can Deliver

2|23|17   |     |   (0) comments


Mohamed Madkour explains the benefits of WTTX while Dimitris Mavrakis discusses the challenges of delivering home broadband access.
LRTV Custom TV
Huawei on Mobile Broadband

2|23|17   |     |   (0) comments


Mohamed Madkour shares his vision on MBB for the next three years.
LRTV Custom TV
Analysys Mason Talks About the Future of Digital Operations

2|23|17   |     |   (0) comments


The future of digital operations has three key aspects: 1. Highly automated operations for both service and network; 2. Highly converged BSS/OSS for business and resources; 3. Highly merged management and control for real-time cloud native operations.
LRTV Interviews
Software Trends in the Telecom Sector

2|23|17   |   03:40   |   (0) comments


Heavy Reading senior analyst James Crawshaw talks with Telecoms.com Editorial Director Scott Bicheno about trends and developments in the telecoms software sector and what to expect at MWC 2017.
LRTV Custom TV
Huawei's Pre-MWC Analyst Briefing 2017 Highlights

2|22|17   |     |   (0) comments


Huawei shares its vision for this year's MWC.
LRTV Interviews
MWC17: 5G, Cloud RAN & More

2|21|17   |   04:35   |   (0) comments


Ovum Senior Analyst Julian Bright talks to Scott Bicheno from Telecoms.com about all things MWC, including Cloud RAN, Huawei's pitch to the industry and the road to 5G.
LRTV Interviews
MWC 2017's Key 2-Letter Terms

2|20|17   |   08:29   |   (1) comment


5G, AI, VR... these are just some of the two-letter terms that will dominate show-floor chat at MWC 2017 in Barcelona, according to these two blow-hards (a.k.a. Scott Bicheno of Telecoms.com and Light Reading's Ray Le Maistre). And then there's PB...
LRTV Interviews
Key Trends for Mobile Operators in Developing Markets

2|20|17   |   06:37   |   (0) comments


Ovum's Matthew Reed talks to Scott Bicheno from Telecoms.com about the challenges and opportunities facing mobile operators in the developing markets of Africa and the Middle East.
LRTV Documentaries
YouTube Takes on Facebook Live-Streaming

2|17|17   |     |   (0) comments


Popular 'YouTubers' will be the first to get the new service on their smartphones. You have been warned.
LRTV Custom TV
Open Source NFV/SDN Automation

2|17|17   |   05:54   |   (0) comments


AT&T ECOMP (Enhanced Control, Orchestration, Management and Policy) code is transitioning into the Linux Foundation for placement into open source. In this video, Carol Wilson provides an update on the maturation of open source ECOMP and meets with industry leaders from AT&T, Bell Canada, Orange, Linux Foundation and Amdocs to discuss what this means for the ...
LRTV Documentaries
Uber & NASA Collaborate on Flying Car Project

2|16|17   |     |   (0) comments


Is Uber for real? Well, it's hired NASA engineer Mark Moore to lead the project, and he wouldn't come cheap.
LRTV Documentaries
Zuckerberg Tries Out the Oculus Rift VR Glove

2|15|17   |     |   (0) comments


Facebook CEO shows off a new way to interact with the Oculus Rift virtual reality headset: an Oculus glove.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Broadband Has a Problem on the Pole
Mari Silbey, Senior Editor, Cable/Video, 2/21/2017
Is the Time Right for a Cisco/Ericsson Wedding?
Ray Le Maistre, Editor-in-chief, 2/17/2017
Uber's HR Nightmare: Company Investigates Sexual Harassment Claims
Sarah Thomas, Director, Women in Comms, 2/21/2017
Verizon to Start Fixed 5G Customer Trials in April
Dan Jones, Mobile Editor, 2/22/2017
Nice to See at Least One CSP Taking My Advice
Mitch Wagner, Editor, Enterprise Cloud, 2/17/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
No One Likes This Click Here
Take a hint!
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.